Impact: FEED Projects

I discovered FEED Projects about a year ago and felt that it was a project after my own heart. If I were to start a company it would be something a little like this one.

Bags, bags, more bags. Ranging from wallets to totes to backpacks and messenger bags. FEED Projects is constantly updating the style and image of their bag, but keep one thing consistent: They are worth every penny.

I have a hard time splurging on pretty much anything. As a bargain shopper I have an issue with anything over a $30 mark. As I’ve become more aware of how many products are that that actually help to serve a purpose I have had to put my bargain shopping in check and decide “Would I rather spend $30 on something I like that has no purpose, and is made in a mill by children in China, OR would I rather spend a little more on a product I LOVE which is helping to support fair wage, fair trade, local economics and possibly even a specific cause?” That hasn’t been a hard choice for me. I certainly don’t buy EVERYTHING this way because I don’t take the time to make that an option in my life. But when I do find companies like FEED Projects that make my heart truly happy, and have a product and purpose that I’ve completely fallen in love with, I actually have a hard time NOT buying something.

I had been in need of a new tote/ weekender to be able to carry my laptop/ books around in, as my other was creating this terrible dent in my shoulder that I’m pretty sure was gonna lead to internal injury someday. So I had my eye on this one:

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I finally splurged loving the thought that my purchase was going to feed two hungry children for a full year. And I must say I’ve had the furthest thing from buyer’s remorse! In fact I’m pretty sure my family is about ready to punch me with as much I keep talking about how in love with my bag I am.

So what is FEED Projects? They explain it like this:

As a World Food Programme (WFP) Honorary Student Spokesperson, Lauren visited countries around the world in Asia, Latin America, and Africa where WFP is operating, and was inspired by the plight of the people she met on her travels. She took a special interest in WFP’s School Feeding program, which feeds and educates hungry children. After witnessing the effects of hunger firsthand, Lauren Bush Lauren founded FEED in 2007 with the mission of “Creating Good Products That Help FEED the World.”

She first created the FEED 1 Bag, a reversible burlap and organic cotton bag reminiscent of the bags of food distributed by WFP, to help raise funds and awareness around these school feeding operations. It was stamped with “FEED the children of the world” and the number ‘1’ to signify that each bag provides enough meals to feed one child in school for one year.

Thereafter, every product sold has a measurable donation attached to it and, to date, the social business has been able to provide over 87 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.

Over the years, FEED has also forged successful partnerships with companies such as Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS, among many others.

In addition to the company, FEED started a non-profit organization called the FEED Foundation, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.

These are a few of my favorite things:


If bags aren’t really your thing, or maybe feeding kids isn’t really your thing (aka you don’t have a heart…), then I encourage you to find something that is. Because, seriously, there is nothing that feels better than finding something that makes your heart pump and having an opportunity to support it.

Are there any causes or products you are looking for that I can help find? Each week I hope to feature a new business and would love to help you find something you are passionate about! Let me know what those passions are in the comments below. Or if you know of any great companies I haven’t featured, please share them with me! You can post here or use #bemyintentionexposure on Instagram.

With Love.

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